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Pravana

Pravana is a professional haircare brand recognized for its vibrant and innovative hair color products. Established in 2004, Pravana has quickly become a go-to choice for hairstylists and colorists seeking bold and long-lasting hair color options. The brand offers a wide range of hair color formulas, including semi-permanent, demi-permanent, and permanent dyes, as well as lightening and bleaching products. Pravana is particularly known for its ChromaSilk Vivids line, which features highly pigmented, vivid shades that can be mixed and customized to create unique and expressive hair color looks. In addition to its color offerings, Pravana also provides a variety of styling and hair care products designed to complement and maintain vibrant hair color. With a commitment to innovation and creativity, Pravana continues to inspire hairstylists and clients to express themselves through color.
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