Fred Hayman

Known for his renowned luxury shop and fragrance brand, Fred Hayman, often known as 'Mr Beverly Hills', was a legendary fashion and fragrance magnate. As the owner of Giorgio Beverly Hills, Hayman was a major influence on the development of Beverly Hills's aesthetic and fashion scene in the 1970s and 1980s. His signature scent, "Fred Hayman Beverly Hills," epitomised the affluent lifestyle of the time and came to be associated with Hollywood glitz and sophistication. The fragrance, with its eye-catching yellow-and-white-striped packaging and sumptuous aroma, came to represent indulgence and luxury. In addition to perfumes, Fred Hayman's boutique featured a selection of high-end apparel and accessories, serving wealthy customers looking for the pinnacle of West Coast style.