Abercrombie and Fitch

Abercrombie & Fitch is an American lifestyle brand known for its casual luxury apparel, accessories, and fragrance collections. Established in 1892 by David T. Abercrombie, the brand initially catered to outdoor enthusiasts, offering high-quality sporting goods and apparel. In the 1980s, Abercrombie & Fitch shifted its focus to casual clothing with a preppy aesthetic, targeting a younger demographic. Under the leadership of CEO Mike Jeffries in the 1990s and early 2000s, the brand became synonymous with a trendy, aspirational lifestyle, characterized by its iconic logo, attractive store designs, and marketing campaigns featuring attractive models.

Abercrombie & Fitch's clothing line includes a range of casual wear, denim, outerwear, and accessories for men and women. The brand is known for its attention to detail, quality craftsmanship, and timeless designs. Additionally, Abercrombie & Fitch offers fragrances that capture the brand's youthful and adventurous spirit, often featuring fresh and aromatic scents.